Use this Velora-powered tracker to structure and learn from growth experiments. Document each stage clearly and generate a summary of key insights and decisions.
How to Use This Tracker
Step 1: Fill in each section with your experiment details. Use dropdown prompts to guide your input.
Step 2: Focus on one experiment per submission. Be clear and specific in your notes.
Step 3: When ready, click “Generate Experiment Summary” to receive Velora’s feedback.
Step 4: Review Velora’s AI-generated summary to refine or plan next actions.
Tip: Use testable language, include metrics, and treat this as a structured learning loop.
Hypothesis
What do you believe will drive growth? Phrase it as a testable belief.
Target Audience
Who is this experiment aimed at? Segment, persona, or cohort?
Experiment Design
Describe how you’ll run this experiment—setup, mechanics, offer.
Channels / Format
Where will this run? Email, paid ads, in-app, etc.
Timeline & Budget
How long will it run? Any cost or resourcing needs?
Success Metric
What outcome will define success? Activation, CTR, CAC, etc.
Results Summary
What happened? Include metrics, observations, and quotes.